We had the pleasure of attending #CDXForum Singapore last Thursday and Friday. It was an incredible event, where top marketers and digital agencies from all around the world discussed, debated and shared their views on the future of digital marketing. Here are some of our key takeaways from CDX:
1) It’s about changing the digital mindset - not just the tools and systems.@RahulWelde
2) Social isn’t about your business. It’s about the people.@ParrySingh
3) Brand storytelling: it’s not just about the content, but also the objective and strategy.@NickFawbert
4) Master cross platform attribution - Use analytics to generate massive consumer insights to help drive the business.@Michelderijk
5) Engagement with the connected consumers is not an excuse to more efficiently beat them to death with something massively ordinary - aim higher!@Nic Burrows